Strategic Versus Operational Mistakes, Founders Dilemma.

mawingPhoto Courtesy | Shannon Rewies — Unsplash

Strategic Mistakes

Strategic mistakes are the ones which are extremely difficult to recover from; there is a better chance they will kill your business or push you out of it. One common strategic mistake is failing to identify the right founder to start a business with. It is a mistake that most startup founders tend to make. You can’t recover from a wrong cofounder without massive consequences for the company. Startup founders need to be very picky in selecting cofounders. To find someone who can keep his ego in check and share your vision is not a joke, but it is necessary. From the beginning, you have to make a decision of whether you want to be rich or king.

Operational Mistakes

An organised startup team always finds a way to address operational challenges. They will spend enough time tweaking things to see what works and doesn’t. Make no mistake; too many operational errors can also lead to catastrophic failures. Routine, poor engagement with the customers is the best way to kill your business. The goal of customer relationships is to ensure the customer comes back. It helps manage the cost of acquiring new customers and maintains the customer's lifetime value. Structured team reflection meetings and systems optimisation are the best ways to eliminate errors in delivering value to your customers. Spend time listening to their needs and optimising accordingly.

Photo Courtesy | OnStartups.Com

Closing Thoughts

In the end, businesses don’t die because of bad ideas. There are several ways to pivot a lousy idea to something that works. You can’t “pivot” your cofounder or investors. You are stuck with them once you have made a decision for them to join your team. Make sure you make the right choices from the beginning. Figure out your business model very quickly while finding your product market fit. There is no money to burn.

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Jumanne Rajabu Mtambalike

Jumanne Rajabu Mtambalike

1.4K Followers

Entrepreneur, TZ Patriot, Loves Tech, Founder saharaventures.com, Project Management Consulting firm, Co-Founded saharasparks.com and Sahara Accelerator.